The Somchai introduces

Alessandro Squarzi

A superb chance to immerse yourself into timeless menswear with one of Italian style icon “Alessandro Squarzi” in person.

20 March 2019
16.00 – 17.00 Timeless styles talk with Alessandro Squarzi
17.00 – 18.00 A Preview of Alessandro’s new collection for “Fortela”

21 March 2019
11.00 – 20.00 made to order Fortela new collection
20.00 – 22.00 DJ-Set sessions by Alessandro Squarzi himself

22 March 2019
11.00 – 18.00 made to order Fortela new collection


215 Thonglor 11, Sukhumvit 55, Bangkok 10110 Thailand

The Somchai

        Our headquarter, our house, our mother ship, whatever it is for us, this establishment on Thonglor soi 11 is finally to open after 2 long years wandering around in exile. Since our first trunk show on September 9, 2016 and another 5 trunk shows, we earned a place of our own but our ambition is not only limited to a fine store for gentlemen’s attires.

        Within our territory, apart from the store, we offer our guests The Somchai Bar & Café serving finest coffee from the early morning and turns into a cocktail bar as the night falls with our comfy outdoor in our backyard and on the upper floor there is The Somchai Barber collaborated with Antica Barbieria Colla di Franco Bompieri providing finest service for finest gentlemen.

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Liverano & Liverano

Liverano & Liverano are one of the last remaining Florentine tailoring houses, and are widely recognised as one of the finest bespoke tailors in the world. From its humble beginnings, the Liverano & Liverano atelier has become an iconic sartoria for gentlemen across the world. The Florentine brand continues to work with some of the best international men’s clothiers.



The Ambrosi family have been trouser makers for the past four generations. The Ambrosi legacy began during the economically testing time of the Second World War. Antonio Ambrosi seized the opportunity to provide practical work trousers in a time when formal suiting and sports jackets were considered frivolous. Ambrosi produced trousers for the most respected tailoring houses in Naples.



The shirts are characterized by traditional and manual workmanship which makes them unique and exclusive. It’s an incredible experience to watch the threads being interlaced when the buttonholes are sewn or the “mezzo punto” on the shoulders only those who have roots in this reality are able to see this. This is what makes the Neapolitan product stand out from those sold elsewhere, the way of doing certain operations which is envied all over the world. The third generation of entrepreneurs has been able to raise the level of quality even more because they not only use the highest quality fabrics but also manage to mix and transform a classic product into a revisited one: a challenge which is giving considerable satisfaction to the company.



Nacky has one and only one policy for serving customers: to find and recommend the most suitable pair of glasses for each individual. Nacky offers unique eyewear that fits comfortably. The brand has become internationallyrenowned fashion name through its regular trunk shows in Hong Kong, New York, San Francisco and London.


Saint Crispin’s

The Saint Crispin’s company employs 25 highly trained crafts people and has an output of approximately 1,500 pairs per year only which allows it to provide excellent service to customers. the company works with only a handful of select international partners. Saint Crispin’s is one of the world’s smallest shoe manufacturers, but we are renowned amongst shoe and fashion aficionados for their impeccable craftsmanship.