"How to custom Edward Green" with the Made-to-Order Program You can enjoy this programme all year round at our store. This programme enables you to personalise and create a unique pair...
Understanding our services At the Somchai, we provide an extensive selection of customisation options for our clients, ranging from Ready-to-Wear to Made-to-Order to Made-to-Measure and ultimately Bespoke services. Our mission...
How a Touch of Thai Spirit Meets Neapolitan Craftsmanship A Shirt with a Story: The Birth of the Somchai Shirt In the bustling heart of Naples, where the cobblestone streets...
Behind the Seams of Italian Excellence Nestled in the rolling hills of Abruzzo, far from the hurried pulse of modern industry, lies a place where time dances a little slower,...
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Like many of tailor’s house, it is pretty much still a family business, when you walked into their workshop, you are usually greeted by Salvatore’s mother as you walk from...
Conversation between the Somchai and Pino Luciano about sartorial, craftsmanship, life in Naples and the most important thing what makes Neapolitan's suit "Neapolitan"
To go around the earth and come back where you start, it's a 40,075 km journey (40,008 km if you take the route via north and south pole but we...
